Designing experiences that help companies own the next horizon of innovation.

Product Designer | Service and Interaction Design

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Life-centered design

As people’s focus on the desirability, viability, and feasibility move from “me” to “we”, the user-centered design feels increasingly selfish. Design’s emphasis needs to switch towards design for all life. We’re all adjusting our balance, so the design will need to shift its emphasis in response – Fjord’s design philosophy.

Solving big DTC problems

I was part of an ambitious project to design and integrate a payment acceptance capability on a point-of-sale system using an iPhone for 1.8 million users.

Product design lead

Apple’s Tap to Pay on iPhone

At Shopify, I had the unique opportunity to collaborate with Apple to design a net new capability — accepting contactless payments on mobile using Shopify POS.

With Tap to Pay on iPhone, merchants can sell anytime, anywhere, with just their iPhone!

To comply with my non-disclosure agreement here’s only a snapshot of my work. Tap to Pay on iPhone is in Early Access with select Shopify POS merchants. Learn more

  • Designing a new flow to set up and activate the card reader within the iPhone for Shopify. Scope included navigating product constraints from Apple and SDK limitations from Stripe.

  • Crafting a seamless user experience by thinking about how Tap to Pay on iPhone fits into the overall selling flow. Asking key questions such as: is it a payment acceptance method OR a card reader?

  • Building a reliable payment product that leverages personal devices to accept payments instantly. MVP included an end-to-end service design flow for activating, using, and deactivating Tap to Pay on iPhone.

Solving fundamental life problems

I’m proud of making positive dents in things that matter. I designed an app to make filing insurance claims a “satisfying experience” for many Americans.

UX DESIGN LEAD

Prudential

What would the gold standard of filing an insurance claim look like for employees? How can we make life easier for Americans by eliminating the PAIN in the claims filing process?

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SERVICE DESIGN LEAD

Independent Blue Cross (IBC)

What if ALL players — the insurance company, the healthcare provider, and the patient had a SINGLE version of the truth?

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INTERACTION DESIGN

Comcast Xfinity

How can a digital-human experience emulate the best parts of human-human interaction?

FOUNDER

KEN WROY

Underwear is the first thing your wear and the last thing you take off. Give it the attention it deserves!

A men’s underwear brand inspired by the spirit of NYC.

Other works include designing the user experience for Honeywell.com, and designing thinking for education at The New School.